November 2011
3 posts
Do you eat your own dog food? →
Would you hire a builder that could not build their own deck?
Would you hire a journalist that could not tell a good story?
Would you buy a car from someone who rides push bike?
Would you hire a plumber who couldn’t unblock his own toilet?
Would you hire a deb developer with a lousy website?
Would you go to a cafe who’s barrister doesn’t drink coffee?
Would you buy insurance from someone who...
Who owns a social network? →
Social networking for business is inevitable, whether you approve or not it’s happening within your company. So when your staff gain new followers on Twitter or connections through LinkedIn as a result of work for your company, and then leave, who owns those?
As a corporate star, a thought leader or just as a representative of a company I might use LinkedIn to connect with customers or clients. I...
Customer Service Fails ~ Distaster for Jetstar... →
I’m writing this blog post from the 18th floor of the James Cook Hotel in Wellington. Sounds nice right? And someone else is paying too.
I’m on Jetstar’s tab. I’m one of hundreds of people stranded around New Zealand due to grounded planes with “Safety Issues”.
Our flight from Wellington to Auckland was due to leave at 7.20pm Friday night. We boarded as usual but were soon told there was a...
October 2011
7 posts
Labour Leader @Phil_goff tweets in #goffchat →
Yesterday from 5-6pm Labour Leader Phil Goff answered question on Twitter using the #goffchat hashtag. This was the 6th #goffchat event. I did my best to monitor the social analytics and while they are not perfect here’s what we know
More than 170 tweets mentioned #goffchat yesterday
First #goffchat was May 23rd with 193 tweets, 2nd was July 5th with 203 tweets, 3rd was on August 2nd with 150...
TagHacking ~ The enemy of relevance →
TagHacking – the act of tagging media content with popular yet unrelated keywords.
It’s like interrupting a conversation with an irrelevant announcement. Social media awkwardness perhaps, or just attention seeking?
Either way it’s bloody annoying. One of the most important factors of social networking is relevance. Is this content and context relevant to me or the topic?
Posting pictures...
2011 Auckland Christmas Tweetup →
Register here: http://twtvite.com/AKLXmasTUP
This year we’re running the Auckland Christmas Tweetup on November 25th. Yes that’s right the day before the general election.
Without cash money this event WON’T happen. There are many many businesses using Twitter in New Zealand and this is your time to step up and warmly thank everyone for their loyal support, conversations and helpful advice.
...
You should only tweet 10 times per day. →
Every week I talk to another business learning Twitter who tell me they’ve been told not tweet more than 10 times per day.
What a load of rubbish.
If you applied that logic to real life you’d have to bite your tongue on the 11th interesting thing you wanted to tell someone or start ignoring phone calls because you’ve already answered your quota. It’s like saying you’re only allowed to say...
Will hashtags catch on Facebook? →
For some time people have been using Hashtags in their tweets to tag and categorise their messages. Some even use the hashtags as a command telling Facebook to pull their tweets through to their Facebook page. Hashtags have even become popular culture as word-smiths and creative’s use clever lingual relationships to create games with hashtags that go viral over night.
For example, “My dog...
25% of #quote tweets are retweets →
60,000 Tweets and one bell curve of Klout →
I’m evaluating a new data search and filtering tool at the moment. It’s just moving into Beta stage before public release but it’s been great fun discovering what one can find out.
So I started tracking all the #RWC2011 Tweets on Saturday afternoon and as they started to flood in at more than 16 per second I hit the record button. I managed to pretty much export every tweet from 4pm to 2am....
September 2011
2 posts
1 tag
Tap into @LocalMind for a better Rugby World Cup...
There are loads of cool apps people could use to seek and share useful information during the World Cup. LocalMind is an app I really like and would love more people to use it too. Click here to download the LocalMind iPhone app
Get the inside word on what’s happening, how busy it is and where the best places are to hang out or to meet your favourite players, teams and fans. Localmind...
1 tag
RWC2011 Teams Male Female split in Twitter...
Twitter Demographics
RWC2011 Teams - Twitter followers by sex
Powered by Tableau
August 2011
3 posts
1 tag
Perception is Reality
For many businesses socialising their brand through social networks is a scary proposition. Before social media their business had probably not received many brand mentions online. They only feedback or complaints received we’re heard first hand, or not at all.
So for perhaps the first time businesses who start using Facebook, Twitter and other social networks begin to hear honest...
Perception is Reality
For many businesses socialising their brand through social networks is a scary proposition. Before social media their business had probably not received many brand mentions online. They only feedback or complaints received we’re heard first hand, or not at all.
So for perhaps the first time businesses who start using Facebook, Twitter and other social networks begin to hear honest...
1 tag
Your Facebook page is probably breaching the Terms...
Facebook does not want you to be social. Except on Facebook
As of the 27th of July custom tabs and apps within Facebook are no longer allowed to share or display or link to any other social network
“I.11. Apps on Facebook may not integrate, link to, promote, distribute, or redirect to any app on any other competing social platform.” Platform Policies
This means that if your Custom Facebook Tab...
June 2011
1 post
1 tag
Social Media for Hair Salons
Welcome to the Social Media Resource Centre for Hair Salons. Business Owners and Staff interested in developing a strong Social Media presence will find an every increasing library of tools, resources and strategic tips and insights here over the coming months.
Feel free to post up your questions, helpful advice or any examples of Hair Salons using Social Media in interesting and creative ways.